1	Web 2.0: Digital Modularity and the Creation of Effective Global Dialogue Media and Faith Conference Session: Web 2.0: Challenges and Opportunities David J. Schaefer, Ph.D. © 2008
2	Why Do Afghans Care About Political Cartoons Published in a Danish Newspaper?
3	Beyond Convergence: Digital Modularity Web 2.0 – programmable web Electronic playground of “modular” (fully component-based, mashable/ exchangable) digital bits Growth of the Global “Plug and Play” Modular Culture (Dr. Peter F. Cowhey, UC San Diego) 20^th Century – basic telecom standardization (ITU) 1990s – Software “componentization” (oop, XML, etc.) 1997/8 -- WTO Basic Telecommunications Agreement (GATS) Surge of international digital cell phone penetration Rapid integration of wire and wireless Teledensity up from 15% (1998) to 60% (2008) of the world’s population (Source: WTO DG Lamy, Feb. 20, 2008); half the world’s population connected 2000s – digitalization, tagging, and aggregating all remaining audio-video-text-graphic-natural-physical-biological content Projection – Not Too Distant Future à Total Global Digital Modularity and total connectivity (6.6 B people) by 2015 Full mixing/mashing of capabilities, needs, products, services, etc. Seemingly endless possibilities for data-based applications in currently unimaginable combinations….
4	"E.g., let’s compare the..." E.g., let’s compare the speed of your driving when (a1) three people are (b1) walking on the sidewalk next to your car and (c1) you’re listening to retro Michael W. Smith VS. the speed of your driving when (a2) there are five new potholes on the road and the (b2) car in front of you is playing vintage Disney cartoons on their car’s overhead DVD player, (c2) visible to you through their rear window…. which we’ll then correlate with (d1) the number of fillings you had prior to 2^nd grade, your favorite color of toothpaste, and your average heartbeat last year….all in half a nanosecond.
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6	More Modularity – Web 2.0 and Homes 2.0
7	More Modularity – Web 2.0 and Moths 2.0
8	More Modularity – Web 2.0 and Humans 2.0
9	"“When information brushes against..." “When information brushes against information, the results are startling and effective.” --Marshall McLuhan and Quentin Fiore, The Medium is the Massage (1967)
10	Case Study: WTO, Mobile Phones, Digitalization
11	"“The new electronic interdependence..." “The new electronic interdependence recreates the world in the image of a global village.” --Marshall McLuhan and Quentin Fiore, The Medium is the Massage (1967)
12	Why Do Afghans Care About Political Cartoons Published in a Danish Newspaper?
13	"“The Church does not..." “The Church does not speak and listen to her own members alone; her dialogue is with the whole world.” --Communio et Progressio, para. 122
14	To All Global Citizens….. How do we achieve effective dialogue with everyone in our increasingly modularized digital world? What Are Our Greatest Challenges and Opportunities in the Era of Web 2.0?
15	Thank You! David J. Schaefer, Ph.D. Professor of Communication Arts Franciscan University of Steubenville Steubenville, OH 43952 dschaefer@franciscan.edu http://www2.franciscan.edu/commarts/dschaefer/