During the past few years, Bollywood’s share of the global film industry has been growing.  More than 800 films characterized by stars, spectacle, music, dance, melodrama, and lavish production are now shown in 13-thousand domestic cinemas and exported to nearly 100 countries.  However, given economies of scale afforded by new digital distribution channels, Bollywood (Hindi) producers have actively sought to merge local and diasporic values in order to attract the widest possible crossover audience, particularly in the West.  In this article, we examine the relationship between box office revenues, digital technologies, and new, hybridized modes of production and marketing that are becoming dominant in the Hindi film industry.  We conclude by exploring future industry trends in an environment increasingly characterized by hybridity, digitalization, and globalization.